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Pouria Ebrahimian
All work

A contemporary marketplace for art, design objects, and private space consultations.

Zader

A Persian-language platform bringing together original artwork, curated design objects, and bespoke interior consultations under one brand - artist profiles and followers, a catalog with cart and checkout, editorial articles, and a private-consultation request flow for clients furnishing a space.

Zader
  • Next.js
  • TypeScript
  • PostgreSQL
  • Prisma
  • NextAuth
  • Tailwind CSS

01Problem

Buying original art or design pieces in Iran, and finding someone to help compose them into a finished space, were separate, disconnected worlds - independent artists had no shared storefront, and there was no single place to browse art and objects together with a path to a real, personal consultation.

02Idea

One brand across three connected catalogs - Art, Objects, and Studio - so a visitor can discover an artist's work, an object for their home, and request a private consultation to bring a space together, all through the same storefront and checkout.

03My role

Full-stack build: the catalog and commerce schema (artists, artworks, design objects, projects, collections, cart, orders), artist subscriptions and following, an editorial articles system linking back to the artists, artworks, objects, and projects it covers, and the private-consultation request flow.

04Tech

Next.js 16, Prisma over PostgreSQL, NextAuth v5, next-intl, Tailwind CSS v4, react-hook-form with Zod validation, and a Nodemailer-based email flow for consultation requests and notifications.

05Design

A minimal, gallery-like dark theme with a serif display typeface for the hero copy - deliberately understated so the art and objects stay the visual focus, not the interface around them.

06Development

Built as three parallel catalogs (Art / Objects / Studio) sharing one commerce and content layer underneath rather than three separate apps - an article can reference any mix of artists, artworks, objects, and projects, and a single cart and checkout serves all of them.

07Result

A working multi-catalog platform live at zader.ir, with artist profiles, a design-object catalog, project case studies, and a private-consultation flow all functional end-to-end - currently building out its first artists and collections.